ALIJONA SAVCHENKO & BRUNO MASSOT

Olympic Champions Pairs Champions

About ASPIRE:

Founded in 2008 by Simon Crowhurst, ASPIRE was born from a lifetime dedicated to the world of figure skating, performance, and costume design.

Simon's journey began as a competitive figure skater in the United Kingdom before turning professional at just 17 years old. He joined the world-renowned touring production Holiday on Ice, where he spent ten years performing internationally as both a skater and speciality act. During his career on the ice, Simon developed a deep understanding of what performers need from their costumes—combining beauty, comfort, movement, and durability.

Following his performing career, Simon transitioned into costume design, returning to Holiday on Ice as Head of Wardrobe and after becoming the Costume Production Supervisor and Asst. Costume designer there, he was responsible for the care, maintenance, and management of hundreds of performance costumes while working alongside world-class designers and production teams.

His expertise soon led him to design costumes for major television productions, including Stars Dancing on Ice in the Netherlands, where his creations brought elegance and innovation to the screen. Simon also launched Black Onyx, a premium figure skating training wear collection designed specifically for athletes seeking performance, quality, and contemporary style.

Today, ASPIRE combines decades of professional skating experience with exceptional craftsmanship to create bespoke costumes for figure skaters, dancers, performers, and stage productions. Every design is individually crafted with meticulous attention to detail, ensuring each costume not only reflects the performer's vision but enhances confidence and performance on the ice or stage.

At ASPIRE, every stitch tells a story of passion, experience, and artistry.

Our Services

At ASPIRE, we specialise in the design and creation of bespoke costumes for figure skating, dance, stage, and performance. Every piece is individually designed and handcrafted to reflect the unique style, personality, and performance goals of each client.

Our services include:

  • Custom Figure Skating Costumes – Individually designed competition dresses, men's costumes, pairs, ice dance, and synchronized skating costumes, tailored to complement both the skater and their programme.

  • Dance & Performance Costumes – Bespoke costumes for dancers, performers, theatre productions, and stage shows, combining exceptional craftsmanship with freedom of movement and durability.

  • Design Consultation – We begin every bespoke project with a personal consultation to understand your vision, choreography, music, and performance style, ensuring every detail works together to create a cohesive final design.

  • Digital Design Concepts – Professional design illustrations and colour concepts allow you to visualise your costume before production begins, with revisions made until the design is exactly as envisioned.

  • Made-to-Measure Construction – Every costume is individually patterned and handcrafted using premium fabrics and materials to ensure an exceptional fit, comfort, and performance.

  • Hand Embellishment – Each costume is finished by hand with carefully placed crystals and embellishments, creating stunning sparkle and depth while maintaining balance and elegance.

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